LCC wants to reach the younger generation which is mainly booking their holidays online. Therefore, we started this project to find a new way of how to digitalize travel agencies and create value for the user which differs from the already existing online platforms.
During these interviews, we could identify three key problems: Missing inspiration, inhibited decision-making and lack of confidence.
The core of the new solution are three key functionalities: Intelligent inspirations, trust person & decision-maker and travel companion.
Want to get an impression what the users tested?
Well, Reykjavik sounds nice, but I'm not sure...
Let's get in touch with him to book a personalized journey.
After a quick and nice little chat, James knows just what we need and sent a nice offer for Reykjavik.
Fast forward again... we accepted the offer and our trip is about to start! For local activities you get an additional local Scotty, Alex! He knows Reykjavik like the back of his hand and has the best tips.
This was a quick impression of the concept of "Scotties" that we came up with for this project and how we tested it.
Problem 1: A clear explanation of what Scotty actually is and what benefits it offers.
Problem 2: Unclear meaning of the icons in the app
Problem 3: A Forced combination of Scotty and Local-Scotty
...and we solved these problems afterwards. The next step on this innovation journey is to create a solution for LCCs travel agents.